When you’re investing in an influencer campaign, you want to know you’re reaching and engaging the audience you intended—not fake followers. But brands often struggle to differentiate genuine engagement from automation, leaving them with little choice but to cross their fingers and hope for the best. What you need is a more concrete and reliable way to identify fake followers and engagement, and determine the real reach and impact of your social media spend. In our webinar, you'll learn:
- The Types of Accounts & Behavior Patterns of Those Likely to Engage in Fraud
- How to Conduct a Risk Analysis
- Best Practices for a Successful Campaign
When: Wednesday, August 15th @ 11:00 - 11:30am PST
Where: Webinar; details will be emailed once registration is complete
