2022 FIFA World Cup Ad Performance
Where to Allocate Your Paid Media Budget: Traditional Advertising or Influencer Marketing?
During the buildup to the 2022 FIFA World Cup, we analyzed influencer data to help measure the impact of the World Cup across social media. Through the use of Captiv8's social listening capabilities, we will help you determine which channels will generate the strongest ROI, and how major advertising events like the World Cup play into the creator economy!
In this report, we will walk you through:
- The estimated cost of activating TikTok creators for branded campaigns.
- An analysis of views on social media compared to traditional TV viewership.
- Two real-world examples of brands who built high-performing influencer marketing campaigns for major sporting events.
- Social media analysis of the 10 most popular World Cup players on Instagram.
