--- title: 2022 FIFA World Cup Ad Performance - Creator Economy description: Download the report to determine which channels will drive the strongest ROI, how advertising events play into the creator economy, and so much more! --- ![Cross](https://sites.captiv8.io/hubfs/seasonal%20calendar%20lp/cross-btn.png "Cross") ![logo](https://sites.captiv8.io/hubfs/cap8_logo.png)   # 2022 FIFA World Cup Ad Performance Where to Allocate Your Paid Media Budget: Traditional Advertising or Influencer Marketing? During the buildup to the 2022 FIFA World Cup, we analyzed influencer data to help measure the impact of the World Cup across social media. Through the use of Captiv8's social listening capabilities, we will help you determine which channels will generate the strongest ROI, and how major advertising events like the World Cup play into the creator economy! ## In this report, we will walk you through: - The estimated cost of activating TikTok creators for branded campaigns. - An analysis of views on social media compared to traditional TV viewership. - Two real-world examples of brands who built high-performing influencer marketing campaigns for major sporting events. - Social media analysis of the 10 most popular World Cup players on Instagram.     ## Why Influencer Marketing in Sports is Effective 3.5B TikTok Views ![icon](https://sites.captiv8.io/hubfs/Affiliate%20Asset%20Mock%202022/Newsletter%20Subscription%20Landing%20Page/arrow_green.png) As of November 2022, #WorldCup2022 has received over 3.5 billion views! Data Source: TikTok 65% of Sports Marketers ![icon](https://sites.captiv8.io/hubfs/Affiliate%20Asset%20Mock%202022/Newsletter%20Subscription%20Landing%20Page/arrow_green.png) More than 65% of sports marketers believe influencer marketing to be a necessity for their brand’s success. Data Source: Cascade Influencers 70% of Super Bowl Viewers ![icon](https://sites.captiv8.io/hubfs/Affiliate%20Asset%20Mock%202022/Newsletter%20Subscription%20Landing%20Page/arrow_green.png) 70 percent of Super Bowl viewers also engage with the Super Bowl via social media, highlighting the role social media plays in major sporting events like the World Cup. Data Source: Nielsen     ## Brands Powered by Captiv8 ![Kraftheinz](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/kraft_03.png) ![Zara](https://sites.captiv8.io/hubfs/Collegiate%20Affiliate%20Landing%20Page/zara_09.png) ![Walmart](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/wallmart_07.png) ![Netflix](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/netflix_09.png) ![Microsoft](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/you_15.png) ![Dr Pepper](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/pepper_05.png) ![Amazon](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/amazon_17.png) ![Clorox](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/colorx_18.png) ![Verizon](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/verizon_23.png) ![Nissan](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/nissan_16.png) ![pottery barn](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/pottery_25.png) ![Nordstrom](https://sites.captiv8.io/hubfs/Template%20for%20LP%20V2/nordstrom_26.png)     ## 2022 FIFA World Cup Ad Performance Report [DOWNLOAD NOW](https://sites.captiv8.io/2022-fifa-world-cup-influencer-marketing-performance#banner-form) © Captiv8, 2022 AI Powered Branded Content Platform