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US Midterm Elections 2022 Social Listening Analysis

In lieu of the upcoming midterm elections in the United States, we analyzed the 15 most followed candidates to identify how they’ve been performing on social media during the buildup to Election Day 2022.

Through the use of Captiv8 insights, you will learn:

  • Which 2022 candidates are the most followed on social media.
  • Who has the highest quality of followers through an in-depth follower analysis.
  • How much EMV each of the candidates covered has generated in the buildup to Election Day.
  • The overall sentiment score of each candidate to identify how well they are perceived on social media.

A Few Notable Candidates Covered

1

Mehmet Oz

Pennsylvania

Mehmet Oz is by far and away the most followed candidate on social media that is on the 2022 ballots. Given his nationwide celebrity status thanks to his time on The Dr. Oz Show, find out how many of his total followers reside in the state of Pennsylvania and are eligible to vote for him for Senate.

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3

Herschel Walker

Georgia

Former NFL running back, Herschel Walker is one of the most notable 2022 candidates for US Senator. Walker is the republican nominee in Georgia where he was born, raised, and played college football for the University of Georgia. Find out if his local and national on-field success has led to a positive sentiment score on social media!

2

John Fetterman

Georgia

Through social media, John Fetterman has generated more earned media value (EMV) than any other candidate running for election in 2022. Find out how the rest of the pack stacks up to Fetterman when comparing the EMV of each candidate covered in the analysis.

US Midterm Elections 2022 Social Listening Analysis

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