How NIL Has Evolved and What That Means for the Future of the Creator Economy

Jon Seaton is one of the most followed college athletes in the country amassing nearly 2 million followers across social media and has worked with brands like WWE, Meta, Snickers, Dr Pepper, among others. And he's doing all this as a walk-on football player at Elon University and the CEO of the Big Boy Council.

Britton Wilson is a track and field standout from the University of Arkansas. During her first season with the Razorbacks she was a part of 10 Arkansas school records, which included a collegiate record in the 4 x 400 relay indoors, on the way to being named SEC Outdoor Runner of the Year, a Bowerman semifinalist, and a relay gold medalist for Team USA in the World Championships. Outside of athletics Britton is majoring in Psychology and enjoys promoting fitness and healthy living while also working with non-profits that look to do the same.

Will Landreth is the Associate Director for ONEArkansas NIL. Will has spent over 14 years working in intercollegiate athletics and was most recently the Assistant AD for Compliance before moving into his new role. Will oversees the day-to-day operations for ONEArkansas NIL which assists Arkansas athletes in connecting, educating, and facilitating their charitable efforts while serving fellow Arkansans and others.

Sam Gentry is the Assistant Manager of Social Media, Content Partnerships & Branded Entertainment at Buick. In the role, he is responsible for social and digital extensions of Buick’s See Her Greatness campaign, an effort to increase women’s visibility in sports, by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them. In his time at General Motors, Sam has focused largely on the social media space, where the Buick brand is currently focusing its efforts around integration with collegiate talent in pursuit of the See Her Greatness mission.