---
title: The 2022 Social Media Influencer Advertising Guide.
description: The 2022 Social Media Influencer Advertising Guide built for marketers to learn the 2022 fundamentals of the social media landscape!
image: https://sites.captiv8.io/hubfs/Year%20In%20Review%202021/captiv8_black.png
---

![tinuiti-logo](https://sites.captiv8.io/hs-fs/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/tinuiti-logo.png?width=708&name=tinuiti-logo.png "tinuiti-logo")

# The 2022 Social Media Advertising Guide 

## Download the full guide to better understand social media influencer Trends, Innovations, and the Technology poised to reshape the Social Media Landscape in 2022 for influencers and marketers alike! 

![Advertising Guide](https://sites.captiv8.io/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/pic.png)

## Over the past year, the number of social media influencers and users across the globe surged to 3.78 billion — a substantial 5% increase from last year. Those numbers are on the rise and are expected to increase to an impressive 4.41 billion by 2025. It’s clear social media is an incredibly powerful tool, but are you harnessing all that it has to offer your brand?  

## As 2021 comes to a close, we’ll take a look back at the changes, trends, and winning strategies that occurred in the social media space. We’ll also explore key themes for 2022 to set your brand up for success in the coming year.

[Download The Guide](https://sites.captiv8.io/2022-social-media-influencer-advertising-guide#formsec)

### In this guide, you will learn:

- ![dot](https://sites.captiv8.io/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/red-dot4_03.png)Why you should be leveraging TikTok, social media’s highest engagement platform
- ![dot](https://sites.captiv8.io/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/red-dot4_03.png)Best practices for building authentic video creative in 2022
- ![dot](https://sites.captiv8.io/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/red-dot4_03.png)Top reasons to diversify your social media advertising mix
- ![dot](https://sites.captiv8.io/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/red-dot4_03.png)How you can use social media influencer + creator marketing to better reach customers
- ![dot](https://sites.captiv8.io/hubfs/Tinuiti%20x%20Captiv8%20Instagram%20Asset%20LP/red-dot4_03.png)Exclusive advice and 2022 predictions from our social media influencer experts

© Captiv8, 2021

AI Powered Branded Content Platform