2024 Super Bowl

2024 Super Bowl Ad Performance

 

During Super Bowl LVIII, we analyzed social data to identify the impact of the Super Bowl and it's topics across social media. Through Captiv8 insights, we were able to analyze brand sentiment, the most mentioned brands, and the impact of social media first strategies in a celebrity-heavy advertising landscape. 

Download our 2024 Super Bowl Ad Performance Report, to access:

  • An analysis of views on social versus traditional TV viewership. Super Bowl LVIII posted all-time high TV viewership ratings with 123.4M average viewers! Find out how this compares to views on social media.

  • Discover the top-performing ads by positive sentiment and mentions. Out of the top eight mentioned brands, only one secured a sentiment score in the top eight. 

  • Find out the average CPV to acquire a viewer on social vs during the big game. 

  • Take a look at the hottest topics on social media during Super Bowl LVIII weekend, from the most mentioned players to the most mentioned brands.

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