2025 SUPER BOWL AD PERFORMANCE

WHAT PERFORMED BETTER: TRADITIONAL MEDIA OR INFLUENCER MARKETING

During Super Bowl LIX, we analyzed social data to uncover the impact of the game and its biggest moments across social media. Using Captiv8 insights, we explored brand sentiment, the most talked-about brands, and how social-first strategies compared to traditional TV viewership in one of the year’s most anticipated advertising moments.

Download our 2025 Super Bowl Ad Performance Report, to access:

A breakdown of social media engagement vs. traditional TV viewership – Super Bowl LIX set record-breaking TV ratings, but how does it compare to views and conversations on social media?
The top-performing brands by sentiment and mentions – Which brands won big on social media, and how did consumer sentiment impact their campaign success?
The role of user-generated content (UGC) in Super Bowl campaigns – See how brands leveraged organic UGC to amplify reach, drive engagement, and extend the life of their Super Bowl activations.
The hottest trending topics across social media – From viral brand moments to the most-mentioned players and halftime highlights, find out what dominated online conversations during Super Bowl weekend.