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THE 2025 AFFILIATE INFLUENCER MARKETING

BENCHMARK REPORT

Lack of measurement leads to wasted brand dollars, and the ability to optimize is key for crafting successful influencer marketing campaigns. To help benchmark affiliate influencer marketing performance, download the 2025  Affiliate Benchmark Report, brought to you by Captiv8.

We analyzed over 150,000 posts from over 17,000 affiliate creators globally to compile affiliate marketing benchmarks for your brand to measure performance.

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Elevate Your Program's Effectiveness

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Impact of Follower
Size on Sales

Creators of all follower sizes contribute to diverse sections of the sales funnel but which influencer group is leading in conversions and sales?

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Affiliate
Benchmarks

Gain insights into the industry-standard benchmarks for evaluating the effectiveness of your affiliate program.

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High-Converting
Strategies

Discover what platforms, posts, and strategies are performing best and how you can capitalize on them.  

YoY Affiliate Marketing Spend Soars: US Affiliate Marketing Spend Shows No Signs Of Slowing Down

For the first time ever, 2024 affiliate marketing spend in the US exceeded $10 billion. With YoY growth and projections that it will reach $15 billion in 2028, affiliate marketing must be a cornerstone of your brand's creator marketing roadmap.

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affiliates benchmark

Affiliate Benchmarks

In the realm of high-performing affiliates, benchmarks serve as crucial yardsticks for measuring success. We analyzed affiliate creators in terms of both engagement and conversion metrics to benchmark success.

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VIEW BENCHMARKS

Use Data-Driven Insights to Maximize Affiliate ROI

Our full-service affiliate solution offers commerce at scale with clear attribution in our complete, integrated affiliate marketing suite.

The Captiv8 Creator Affiliate Suite accommodates brands that are looking to scale social commerce quickly on the only platform with a creator database to find, activate, track, and pay creators, all in one place.

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