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The 2023 Affiliate Influencer Marketing Benchmark Report

Lack of measurement leads to wasted brand dollars, and the ability to optimize is key for crafting successful influencer marketing campaigns. To help benchmark affiliate influencer marketing performance, download the first-ever annual Affiliate Benchmark Report, brought to you by Captiv8. 

 

Creators with 100-200K followers are driving 5.6x the sales of creators with 200-500K followers. Why is this and what does this mean for your brand?

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Elevate Your Program's Effectiveness

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Impact of Follower
Size on Sales

Creators of all follower sizes contribute to diverse sections of the sales funnel but which influencer group is leading in conversions and sales?

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Affiliate
Benchmarks

Gain insights into the industry-standard benchmarks for evaluating the effectiveness of your affiliate program.

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High-Converting
Strategies

Discover what platforms, posts, and strategies are performing best and how you can capitalize on them.  

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Affiliate Marketing Drives 15-30% of eCommerce Sales¹

Employing affiliates enables brands to connect with consumers in a subtle yet powerful way. With their dedicated follower base, these affiliates hold significant sway in guiding purchasing decisions.

  • Affiliate marketing spending is growing over 10% year over year.²
  • Affiliate marketing is the top acquisition channel for 40% of US merchants.³

¹Influencer Marketing Hub, Top Affiliate Marketing Statistics for 2023, 2023.
²Astute Analytica, Affiliate Marketing Platform Market - Industry Dynamics, Market Size, And Opportunity Forecast to 2031, 2023.
³Forrester, Affiliate Marketing Ranks As A Primary Channel For Customer Acquisition And Revenue Growth, 2019.

TikTok's Rising Stars: Nano and Micro Creators Excel

Nano and Micro Creators Perform Strongly: Nano and micro creators with less than 50K followers showed the strongest performance in terms of both views and engagement percentage. In fact, creators with less than 50K followers had an engagement rate that was over 8x higher than creators with an audience of 500K+.

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Engazement count

Source: Captiv8, The 2023 Affiliate Influencer Marketing Benchmark Report, 2023
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Affiliate Benchmarks

In the realm of high-performing affiliates, benchmarks serve as crucial yardsticks for measuring success. We looked at the average order size and items ordered to benchmark success.

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VIEW BENCHMARKS

Use Data-Driven Insights to Maximize Affiliate ROI

Our full-service affiliate solution offers commerce at scale with clear attribution in our complete, integrated affiliate marketing suite.

The Captiv8 Creator Affiliate Suite accommodates brands that are looking to scale social commerce quickly on the only platform with a creator database to find, activate, track, and pay creators, all in one place.

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