From Benchmarks to Best Practices: A Deep Dive into Affiliate Influencer Marketing

Tuesday, December 19th at 11 AM PST

In this webinar, you will learn:

Key affiliate marketing insights and benchmarks derived from first-party data.
Insight into the common challenges for brands that affiliate marketing provides a unique solution for and how.
A look into the creator's perspective when working with brands and creating content in an affiliate marketing program.

Natalie Steen

Fashion & Lifestyle Content Creator

Natalie Steen is the creator of The Nat Note, a weekly, fashion-focused newsletter that delivers ready-to-shop style suggestions for women, kids & the home in her signature collages - the "Notes." The curated shopping edits are a reflection of Natalie's fresh, colorful & inventive personal style. Natalie is a Cuban-American, Houston-based mother to three: Whit (5), George (2), and Nell (9 mos.).

Neel Patel

Client Solutions Director, Captiv8

As a Sr Solutions Consultant at Captiv8, Neel Patel brings over 6 years of invaluable experience in the creator economy. Operating at the intersection of technology, brand strategy, and data, Neel collaborates seamlessly with internal teams and brand partners, leveraging a deep understanding of the influencer landscape to navigate and conquer the challenges posed by the rapidly evolving social ecosystem.

Sophia Moinpour

Associate Director of Partnerships, Captiv8

Sophia Moinpour is an Associate Director of Partnerships at Captiv8, specifically driving Affiliate & Commerce. She has extensive knowledge of partnering with and educating brands on forming successful creator collaborations. With social commerce blazing and the immense opportunity for affiliate creators to be at the forefront, Sophia has reinforced the creator affiliate marketing expansion at Captiv8. She currently spearheads the strategy and market opportunities for Captiv8's Creator Affiliate Suite. With the increasing trend of investment into the influencer marketing channel, Sophia is particularly passionate about Captiv8's ability to solve for attribution of influencer marketing and help brands recognize and drive ROI.