How Brands Can Set Up Influencers For Affiliate Marketing Success

Sophia Moinpour is an Associate Director of Partnerships at Captiv8, specifically driving the Affiliate & Commerce vertical. With 5+ years of experience working in influencer marketing, she has extensive knowledge of partnering with and educating brands on forming successful creator collaborations. With social commerce blazing and the immense opportunity for affiliate creators to be at the forefront, Sophia has reinforced the creator affiliate marketing expansion at Captiv8. She currently spearheads the strategy and market opportunities for Captiv8's Creator Affiliate Suite. With the increasing trend of investment into the influencer marketing channel, Sophia is particularly passionate about Captiv8's ability to solve for attribution of influencer marketing and help brands recognize and drive ROI. She is excited to continue forming authentic relationships between brands and creators to drive successful full-funnel programs across social.

Nicole Mehta is an Indian American creator based in Los Angeles, CA. She focuses on style, beauty, and overall lifestyle wellness. With a following of 200k+ across digital platforms, Nicole strives to create content that is chic and elevated while maintaining authentic storytelling that everyone can relate to. In addition to being a creator, she also works full-time as a Management Consultant in the technology consulting industry. She is the first Indian American creator to walk in Lakmé India Fashion week and has been featured in Business Insider, PopSugar, and Cosmopolitan India.

Monroe Steele is a fashion, beauty & lifestyle blogger based in New York City and Miami Beach. When she's not creating videos for her YouTube Channel or shooting street-style content for numerous brands or updating her fashion blog fashionsteelenyc.com, you can find her riding her bike in South Beach.

Born and raised on a tiny little island in the pacific called Saipan, Naomi Boyer always knew she wanted to do something in fashion and never wanted to work for anyone. In 2005, she moved to California for college and got a Bachelor of Science degree in Business. She worked in retail all throughout college, moved on to run a fashion website, then opened up her own store back home in 2014. When she realized she wasn’t ready to live back on the island, she explored starting a YouTube channel in 2016 where she could share her love and knowledge of all things fashion. She now has over 500,000 subscribers on YouTube, over 1 million on TikTok, and over 270,000 on Instagram. Her channels have since branched out into the lifestyle space where she also shares content surrounding her husband and daughter.