15 Stats You Need to Know for 2023
With so many options for shoppers to choose from as they prepare for the new school year, authenticity has become a key differentiator. 90% of consumers surveyed said that authenticity matters when determining which brands they like and support. Even though authenticity is key, just 51% of consumers surveyed also stated that less than half of the content created by brands comes across as authentic.
So how can brands create content that actually resonates as authentic with their consumers? The answer is simple, filter through Captiv8's database of over 15M creators to identify influencers who already create content that comes across authentically with your target audience.
