Ace Your
BACK 
SCHOOL
SEASON
BACK
$118B
spent in 2024, back-to-school is the second-largest retail season after the holidays.
60%
of consumers start back-to-school shopping by late July, with some as early as June.
7 in 10
consumers trust creators—and 74% have made a purchase based on their recommendations.
How Captiv8 Can Help You Ace The Back To School Season
Back-to-School isn't a one-size-fits-all. From first-time parents to Gen Z college creators, this season is all about new routines, fresh identities, and evolving trends.
At Captiv8, we understand that today's decision-makers aren't just buying supplies, they're shaping culture. Whether it's student-athletes navigating NIL opportunities or parents setting their kids up for success, your brand needs to meet them where influence happens.
We empower brands to connect with the voices that matter most-driving awareness, trust, and measurable impact when it counts.
CAPTIV8 OFFERS:
CREATOR
MILESTONES
Activate against what’s happening in a creator’s life before it hits their feed. With milestone tracking, access key moments like college move-in day, first day of class fits.
CAPTIV8
COLLEGIATE
Reach the student creator community, through our insights and expertise in working with NIL student-athletes.
CREATOR
COMMERCE
Drive performance with creator-powered Storefronts and affiliate links—turning inspiration into action, and content into conversion.
Power Your Performance Activations
CAPTIV8 STOREFRONTS
Named Best Commerce Media Tech of 2024 by AdExchanger, drive shopping through trusted creator recommendations on your brand’s curated Storefront.
Affiliate Suite
We guarantee ROI with our fully integrated commerce suite, featuring automated affiliate recruitment and activation that incentivizes creators to drive action.
TikTok Shop
Our priority TikTok partnership enables creator affiliates to drive sales seamlessly through TikTok Shop.
