Best Practices for Influencer Marketing in Pharma

Missed out? Download to see highlights of questions our IM Pharma Council answered during the webinar.

Questions Answered:

• If you were to advise a brand that's just entering influencing marketing, what marketing objectives would you have them start with?
• What are the guidelines and rules to think about from a brand perspective?
• Within FDA and FTC regulations, how if or all can caregivers and medical professionals who are not taking the product or medication be considered as an influencer for a campaign?
  
  See highlights for more.