Building Your Brand Presence on Social Media With Influencers

Did you know that a recent report from GWI showed a substantial increase in the role social media plays in consumers discovering new brands? In 2023, 31% of social media users in the US said they typically find out about new brands and products via social media, representing a 40% increase from those who did in 2020. Additionally, 40% of Gen Z users prefer platforms like TikTok and Instagram for search over traditional search engines. In our recent webinar, we discussed strategies for building your brand's presence on social media to help you capitalize on this shift in consumer behavior.

In this webinar, you will learn:

To improve your brand's discoverability on social media through SEO-optimized creator content.
How to build a community on social media through strategic creator partnerships.
How to drive conversions through creator-led commerce strategies.

Panelists

Julia Broome

Social Media Expert, Content Creator, Entrepreneur

After 7 years of being a social media manager to A-list celebrities and influencers, Julia Broome has stepped out from behind the curtain to share her expertise. Julia has experience in all things social media - from management to creative direction, to brand development, influencer marketing, social media strategy, and more - she has done it all and shares it daily with her TikTok and Instagram followers. In addition, Julia launched SOSH School, a digital course and community for social media managers, content creators, brands, and businesses!

Bailey Chatwin

Associate Director, Operations, UK & EMEA

Bailey is the Associate Director of Operations for UK & EMEA, where she oversees operations, creative strategy and strategic partnerships in our global offices. In her 6 years at Captiv8, Bailey has worked across many of our large enterprise partners (American Express, Unilever, Nordstrom & more), developed extensive relationships with creators & talent agencies, and has played a large role in Captiv8’s expansion globally. With a deep understanding of the creator economy and a love for collaboration and innovation, Bailey continues to lead new initiatives at Captiv8 across the UK & EMEA.