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This Back to School Season,

Be the Brand That Shows Up!

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Back to School season may look a bit different this year - but not too different.

Back to School signals a new beginning to the academic year, with endless opportunities and fresh minds, eager to grow. In 2019, retail Back to School spend reached $80.7B. In 2020, Back to School and College may require some unique circumstances and possibly some changes. However, opportunities will arise as consumers will adjust to the situation, with brands who rise and step up to the occasion.

Through it all, we want you to know that Captiv8 has your back! And we want YOUR brand to pave the way for students and faculty this Back to School season.

Let’s Plan Your Back to School Strategy

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Consumer Shopping Categories For Back to School 2020

According to the National Retail Federation,

these are the top Back to School purchase categories:

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  • Back to School fashion and accessories sales expected to surpass $15 billion.
  • Gadgets & tech will break $800 million more than last year. Over 50% of Back to School tech sales occur online.
  • Over 50% of Back to School tech sales occur online.

Want to learn more about Back to School trends?

Download Captiv8’s Back to School Sheet Here

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Back to School Brand Information from Captiv8

The Power of Influencer Marketing & Back to School

Inflencers Recommendation
46%

of consumers rely on influencer recommendations.

Inflencers Recommendation
63%

of consumers trust product content that comes from influencers vs. directly from brand channels.

Let Captiv8 and Influencer Marketing advocate for your brand this Back to School season. We’ll make sure your brand shows up!

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