--- title: 2022-2023 Back To School Influencer Marketing with Captiv8 description: "The 2022 School Year Is In Session: Use data and insights to craft the perfect influencer marketing program for social media." --- [![logo_01-1](https://sites.captiv8.io/hubfs/BTS%202022/logo_01-1.png "logo_01-1")](https://captiv8.io) # C/O 2023It's Back to School with the Creator Economy [Schedule Planning Session](https://meetings.hubspot.com/sophia64/captiv8-demo-request) ![Cross](https://sites.captiv8.io/hubfs/influencer-resource/images/cross_icon.png "Cross") ## Let’s stay in touch! Sign up below for Captiv8 updates ## Let's plan how to meet consumers this Back to School year! With classrooms preparing for the school year ahead, students, faculty, and staff will start shopping soon into the year. According to Deloitte, 50% of shoppers will be shopping even sooner for Back to School this year, citing worry about supply chain challenges and the availability of necessary items. This means the time is right to activate influencers to get in front of consumer audiences.  So where is the best place to reach consumers before they make the purchase? One aspect to consider when mapping out influencer marketing back to school strategies, is where consumers are shopping - with 48% of consumers are shopping online in 2022, this means online and mobile shopping will be a favorable channel to drive purchases. 74% of parents have purchased items based on influencer sponsored posts, and with emerging platforms such as TikTok paving the way for social commerce - one thing is certain, partner with an influencer if you want your brand to be top of the back to school shopping list.  ## Let’s Plan Your Back to School Strategy [BOOK A MEETING](https://calendly.com/captiv8influencerdemo) ## Trusted for Back to School Planning By ![Nordstrom](https://sites.captiv8.io/hubfs/BTS%202022/1st_03.png) ![Kraft heinz](https://sites.captiv8.io/hubfs/BTS%202022/2nd_05.png) ![Verizon](https://sites.captiv8.io/hubfs/BTS%202022/3rd_07.png) ![Loreal](https://sites.captiv8.io/hubfs/BTS%202022/4th_09.png) ![Netflix](https://sites.captiv8.io/hubfs/BTS%202022/6th_16.png) ![ocean spray](https://sites.captiv8.io/hubfs/BTS%202022/5th_15.png) ![American Express](https://sites.captiv8.io/hubfs/BTS%202022/4th_09-1.png) ![Lays](https://sites.captiv8.io/hubfs/BTS%202022/7th_09.png) ## The Power of Influencer Marketing & Back to School ![icon](https://sites.captiv8.io/hubfs/BTS%202022/icon1_13.png) 52% Gen-Z trusts social media influencers for product or brand advice ![icon](https://sites.captiv8.io/hubfs/BTS%202022/2nd_13.png) 63% Consumers trust product content that comes from influencers vs. directly from brand channels ![icon](https://sites.captiv8.io/hubfs/BTS%202022/3rd_13.png) 54% Gen-Z says social media influences them more than any other marketing channel. ### With 43% of consumers planning to shop more online post-COVID and 30% leaning towards comparison shopping - the time is right to activate influencers to connect with your target audience. Eager to get started? Let's begin! [Schedule Strategy Session](https://calendly.com/captiv8influencerdemo) ## What do consumers purchase? And when? ![Screen Shot 2022-05-18 at 10.47.47 PM](https://sites.captiv8.io/hs-fs/hubfs/Screen%20Shot%202022-05-18%20at%2010.47.47%20PM.png?width=1800&name=Screen%20Shot%202022-05-18%20at%2010.47.47%20PM.png "Screen Shot 2022-05-18 at 10.47.47 PM") - ![icon](https://sites.captiv8.io/hubfs/BTS%202022/1st-icon_29.png)Most Popular Consumer Categories for Back to School and Back to College - Electronics is a category that dominates across consumer segments - Fashion, Room Decor, and Shoes sees exponential demand during Back to School - Download our facts sheet for more Back to School influencer marketing insights!  DOWNLOAD ![Cross](https://sites.captiv8.io/hubfs/influencer-resource/images/cross_icon.png "Cross") ## Back to School Brand Information from Captiv8 ![Cross](https://sites.captiv8.io/hubfs/influencer-resource/images/cross_icon.png "Cross") ## Back to School Brand Information from Captiv8 - ![icon](https://sites.captiv8.io/hubfs/BTS%202022/2_33.png)\[Download\] 2022-2023 Influencer Marketing Seasonal Calendar - This year, there will be a drastic shift of shoppers beginning prior to July   - July and August are two top months for Back to School shopping - We've put together key dates for tentpole and seasonal moments to build influencer activations around.  [Download Calendar](https://sites.captiv8.io/influencer-marketing-promotional-calendar-2022?hs_preview=gtQpYxdL-59901593105&hsLang=en) ![Cross](https://sites.captiv8.io/hubfs/influencer-resource/images/cross_icon.png "Cross") ## Back to School Brand Information from Captiv8 ![2nd_07-1](https://sites.captiv8.io/hubfs/BTS%202022/2nd_07-1.png "2nd_07-1") ## If you're ready to jump on a call and speak to our brand strategy specialists, simply schedule a meeting and we will take it from there! [Book Meeting](https://meetings.hubspot.com/sophia64/captiv8-demo-request) ### Submit a Request for Proposal - [![facebook](https://sites.captiv8.io/hubfs/microsite-landing-page/fb.png)](https://www.facebook.com/captiv8labs/?ref=br_rs) - [![twitter](https://sites.captiv8.io/hubfs/microsite-landing-page/twitter.png)](https://twitter.com/Captiv8labs) - [![instagram](https://sites.captiv8.io/hubfs/microsite-landing-page/insta.png)](https://www.instagram.com/captiv8/) - [![linked in](https://sites.captiv8.io/hubfs/microsite-landing-page/linkedin.png)](https://in.linkedin.com/company/captiv8) [ www.captiv8.com](https://captiv8.io/) 217 S B Street, Suite 1, San Maleo, C.A. 94401 Copyright © 2022, All rights reserved.