C/O 2023It's Back to School with the Creator Economy

Let's plan how to meet consumers this Back to School year!

With classrooms preparing for the school year ahead, students, faculty, and staff will start shopping soon into the year. According to Deloitte, 50% of shoppers will be shopping even sooner for Back to School this year, citing worry about supply chain challenges and the availability of necessary items. This means the time is right to activate influencers to get in front of consumer audiences. 

So where is the best place to reach consumers before they make the purchase?

One aspect to consider when mapping out influencer marketing back to school strategies, is where consumers are shopping - with 48% of consumers are shopping online in 2022, this means online and mobile shopping will be a favorable channel to drive purchases. 74% of parents have purchased items based on influencer sponsored posts, and with emerging platforms such as TikTok paving the way for social commerce - one thing is certain, partner with an influencer if you want your brand to be top of the back to school shopping list. 

Let’s Plan Your Back to School Strategy