INTRODUCING:
Captiv8 Collegiate
Empowering Academic Institutions, Faculty, and Collegiate Creators with the tools for Influencer Marketing Success.
It's Go Time - Creators Discover Your Next Brand Partnership
The College Athlete Economic Freedom Act went into effect on July 1st, enabling all college athletes to monetize their NIL (Name, Image, and Likeness) through brand partnerships and sponsored campaigns. If you’re a current collegiate athlete, with an established and engaged social media following, now is the time to start learning and landing the contracts that you deserve.
The Influencer Marketing Industry
52%
of consumers Gen-Z trusts social media influencers for shopping recommendations.
$23.52
Billion
2025: The influencer marketing industry projected to be worth $23.52 billion by 2025.
46%
of consumers rely on influencer recommendations before making a purchase.
63%
of people trust product content that comes from influencers vs. directly from brand channels.
Verified Creators = Scouted by Brands
Brands prefer partnerships with creators who can provide stats and data on how they perform across social. Authenticate through Captiv8 to access your data and begin leveraging data to win brand deals.
[Download Now]
The Influencer Marketing Playbook
As with all industries, navigating terms and the process can be a learning process. To help with this, we have put together an Influencer Playbook that shares steps and best practices for starting off in the industry, and to empowered you with knowledge to handle fair negotiations and collaborations.
Download Playbook
10 Takeaways from Captiv8’s Partnership With The University of Arkansas for Their Flagship NIL Program
We are proud partners with The University of Arkansas for their Flagship program geared towards preparing and empowering their collegiate athletes to capitalize off of their personal brand. To learn more about how Captiv8 Collegiate supported student-athletes at The University of Arkansas, download our Top 10 Takeaways deck to see the benefits we provided to student-athletes, faculty, and staff.
Bryce Adams
Captiv8 Director of Brand Partnerships
Terry Prentice
University of Arkansas Senior Associate Athletics Director
Sarah Goforth
Executive Director, Office of Entrepreneurship & Innovation
Will Landreth
University of Arkansas Assistant Athletics Director for Compliance
Dominique Blake
Olympian, Multimedia Expert, & Philanthropist
Grant Morgan
University of Arkansas Football
Jensen Scalzo
University of Arkansas Gymnastics
Jaylin Williams
University of Arkansas Men's Basketball
Maggie O’Hara
University of Arkansas Gymnastics
Sydney McGlone
University of Arkansas Athlete Brand Development Coordinator
Learn the Ins & Outs of Influencer Marketing
The Captiv8 Collegiate curriculum focuses on providing creators, faculty, and staff with knowledge around the evolving world of influencer marketing and branded sponsorships. We understand this may be a new experience for some creators, and in order to help empower them to make the best decisions we will provide a comprehensive understanding on the following:
Understanding Your Social Data
Industry Terms and Concepts
Branded Sponsorships Best Practices
How to Prioritize Authenticity
Securing Brand Sponsorships
