Brands Can Multiply Their Influencer Engagement Rates by Partnering with Collegiate Athletes
Credit it to passionate fandom, savvy content creation, or having the Gen-Z mindset, collegiate athletes have higher engaged audiences than standard influencers. Captiv8 ran a data analysis and across all social platforms and every sports category, student-athletes are outperforming standard influencers across the board.
Collegiate athletes are outperforming standard influencer engagement rate benchmarks by more than 2x on TikTok!
Tapping into underrepresented niches like women’s Olympic sports can drive a 19.9x return on X, formally known as Twitter!
Ready to Start Collaborating with Collegiate Athletes
