---
title: Collegiate Athlete Engagement Rate Benchmarks
description: The data doesn't lie! Collegiate athletes are outperforming standard influencers on sponsored campaigns across the board.
---

![logo](https://sites.captiv8.io/hubfs/July%20Collegiate%20LP/logo_03.png)

![College athlete Bijan Robinson's influencer marketing partnership with C4 Energy](https://sites.captiv8.io/hubfs/Collegiate%20Benchmark%20Update%20LP%202023/atheltetic_03.png)

# Brands Can Multiply Their Influencer Engagement Rates by Partnering with Collegiate Athletes

Credit it to passionate fandom, savvy content creation, or having the Gen-Z mindset, collegiate athletes have higher engaged audiences than standard influencers. Captiv8 ran a data analysis and across all social platforms and every sports category, student-athletes are outperforming standard influencers across the board. 

## Collegiate athletes are outperforming standard influencer engagement rate benchmarks by more than 2x on TikTok!

![img-1](https://sites.captiv8.io/hubfs/Affiliate%20Data%20Report%20Aug%202023/img-1.png "img-1")

## Tapping into underrepresented niches like women’s Olympic sports can drive a 19.9x return on X, formally known as Twitter! 

![img-2](https://sites.captiv8.io/hubfs/Affiliate%20Data%20Report%20Aug%202023/img-2.png "img-2")

## Ready to Start Collaborating with Collegiate Athletes

[Reach out to us today!](mailto:collegiate@captiv8.io)

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