Our industry-leading analysis measures the entire health of your brand’s influencer marketing strategy by identifying suspicious influencer activity in real-time by examining sudden changes in follower patterns, engagement spikes later in the lifecycle of a post, the geographic origin of engagements, and more.
As the premiere influencer partner for Fortune 500 brands, we are invested in the success of our partners and this industry, which is why we want to give marketers the opportunity to better understand the authenticity of their influencer efforts.
The Captiv8 custom fraud audit, if done manually, would cost an analyst 3 to 6 months of time, ranging from $30,000 - $75,000, whereas Captiv8 can conduct this analysis for you within a few days. For a limited time, we are offering this to digital marketers at no cost.
The audit includes a comprehensive view into potential fraudulent activity on influencer-sponsored posts from 2019, influencer benchmarks by vertical, and actionable recommendations to combat fraud customized for your brand.
Engagement location compared to audience locationPatterns in followers to engagement ratesView rates compared to impression ratesForced followers via giveawaysIllogical or grammatically incorrect commentsFalse identities and stolen imagesAnd more
In one instance, the system alerted Horizon to look more closely at an anomaly and investigate further. An influencer experienced a sudden spike in follower growth. However, in conversations with the influencer, [Horizon Media] was able to identify that she had hosted a giveaway on her Instagram channel, and there was a clear correlation.
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