In 2019, Halloween spending exceeded $8.8 billion across categories such as candy, costumes, themed decor, and more. As we adjust to the new normal of 2020, we put together an infographic showcasing social marketing trends for the season. You'll learn:
Who is the Halloween consumer? What do they spend on?
What is the age/demographic breakdown of consumers who are posting about #Halloween?
Which brands have created standout sponsored content for Halloween?
And as always, please reach out with any questions! We are here to help.