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WELCOME TO

Captiv8 Collegiate

Empowering Athletes, Brands, Institutions and Agencies with the Influencer Marketing tools for success to build Valuable Partnerships.

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Toyota x Olympic Gold Medalist and UCLA Gymnast, Jordan Chiles

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Unilever | Dollar Shave Club x Heisman Winning Alabama Quarterback, Bryce Young

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Clorox | Brita x Kentucky Quarterback, Will Levis

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Unilever | Degree x Olympic Gold Medalist and University of Florida Gymnast, Riley McCusker

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Fan Controlled Football League x Elon Defensive Lineman, Jon Seaton

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Unilever | Degree x UNLV Point Guard, Jordan McCabe

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Kia x Former UCLA Women’s Soccer, Kaila Novak

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Unilever | TRESemmé x Olympic Silver Medalist and University of Utah Gymnast, Grace McCallum

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Buick x Former USC Women's Volleyball, Victoria Garrick

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Did You Know

Recent Captiv8 Insights show that collegiate athletes outperform engagement rate benchmarks by up to 2x on Instagram, 5x on TikTok and 12x on Twitter

Standard Influencer Engagement Rate Benchmarks

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2.88%

Instagram

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0.96%

Tiktok

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0.26%

Twitter

Student-Athlete Engagement Rate Benchmarks

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6.58%

Instagram

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5.39%

Tiktok

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3.32%

Twitter

Data Source: Captiv8 Insights, July 2022

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Collegiate Specific Opportunities:

  • Back To School
  • Championship Moments
  • College Football Playoffs
  • March Madness
  • Away Game Travel (Athletes & Fans)
  • Day in the Life
  • Game Day Rituals
  • Student-Athlete Experiences
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Captiv8 Collegiate Campaign Spotlight: Buick #SeeHerGreatness

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Introduction to #SeeHerGreatness

 

Kiki Rice, UCLA

 

Caitlin Clark, Iowa

 

Aliyah Boston, South Carolina

 

Cameron Brink, Stanford

 

Azzi Fudd, UConn

Brands Powered by Captiv8 Collegiate

Buick
 
 
Kia
 
 
Unilever
 
 
Dove
 
 
Degree
 
Dollar Shave Club
 
Clorox
 
Brita
 
Toyota
 
FCF

The Influencer Marketing Industry

52%

52% of Gen-Z consumers trust social media influencers for shopping recommendations.

$23.52

Billion

The influencer marketing industry is projected to be worth $23.52 billion by 2025.

46%

of consumers rely on influencer recommendations before making a purchase.

63%

of people trust product content that comes from influencers vs. directly from brand channels.

More Info for Collegiate Creators
More Info for Brands

It’s Go Time - Creators Discover Your Next Brand Partnership

Since the passing of NIL, collegiate athletes are able to monetize through brand partnerships and sponsored campaigns. If you're a current collegiate athlete with an established and engaged social media following, now is the time to start learning and leveraging your social media for content opportunities.

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The Influencer Marketing Playbook for Collegiate Creators

As with all industries, navigating terms and processes can be a learning curve. To help with this, we have put together an Influencer Playbook that shares steps and best practices for starting off in the industry, and to empower you with the knowledge for handling fair negotiations and collaborations.

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Verify Your Account To Be Discoverable by Brands

Brands prefer partnerships with creators who can provide stats and data on how they perform across social. Authenticate through Captiv8 to access your data and begin leveraging data to win brand deals.

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10 Takeaways from Captiv8’s Partnership With The University of Arkansas for Their Flagship NIL Program

We are proud partners with The University of Arkansas for their Flagship program geared towards preparing and empowering their collegiate athletes to capitalize off of their personal brand. To learn more about how Captiv8 Collegiate supported student-athletes at The University of Arkansas, download our Top 10 Takeaways deck to see the benefits we provided to student-athletes, faculty, and staff.

Download Takeaways

Learn Ins and Outs of Influencer Marketing

The Captiv8 Collegiate curriculum focuses on providing creators with knowledge around the evolving world of influencer marketing and branded sponsorships. We understand this may be a new experience for some creators, and in order to help empower them to make the best decisions we will provide a comprehensive understanding on the following:

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Understanding Your Social Data

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Industry Terms and Concepts

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Branded Sponsorships Best Practices

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How to Prioritize Authenticity 

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Securing Brand Sponsorships

For Brands

Why It Works

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Over 400K new Gen-Z creators are available in the marketplace to activate.

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Opportunity for brands to not only activate nationally but to impact specific local and regional communities like never before.

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Authentically Gen-Z, student-athletes are notorious for being an extremely influential group coming into play in a tough demographic to crack.

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Brand Partnerships for Collegiate Athletes 101

  • What Sets Captiv8 Collegiate Apart
  • Do’s and Don’ts
  • Best Practices
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Activate Student-Athletes for Your Next Tentpole Events

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Excited to get started? Or have some more questions?

Use The Below Form To Send Us A Note:

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Additional Resources

Captiv8 Blog Captiv8 Resources Sign Up for Creator Authentication Download the TikTok report Watch the Diversity and Inclusion webinar

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San Francisco, CA 94109, US

hello@captiv8.io

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