Navigating the New Normal of Social Commerce
Creator Economy Live gathered the most innovative leaders of today's brands for a full day of speaking sessions and workshops. Our very own Chief Strategy Officer Saeyoung Cho had the pleasure of speaking in an amazing panel discussion with Amy Lanzi Chief Operating Officer at Publicis Commerce, Sandie Hawkings Head of US ECommerce at TikTok, and Daniel Folkman Senior Vice President of Business at Gopuff.
In case you missed their conversation, they discussed:
- How consumers are going beyond product reviews and looking toward influencer recommendations to evaluate purchase decisions
- How brands are leveraging creators as their own brand storytellers
- New social commerce solutions to provide greater personalization
- Predictions for the outlook of social commerce
