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College athlete Bijan Robinson's influencer marketing partnership with C4 Energy

Brands Can Double Influencer Engagement Rates by Partnering with Collegiate Athletes

Credit it to passionate fandom, savvy content creation, or having the Gen-Z mindset, collegiate athletes have higher engaged audiences than standard influencers. Captiv8 ran a data analysis and across all social platforms and every sports category, student-athletes are outperforming standard influencers by at least double the industry benchmark.

Collegiate athletes are outperforming standard influencer engagement rate benchmarks by 3x on Instagram.

Captiv8's influencer marketing study finds how brands can increase influencer engagement rates by 3x.

Tapping into under- represented niches like women’s basketball can give a 9.4x return on TikTok.

Captiv8 study identifies how to increase influencer engagement rate

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