---
title: Pharma Guidelines for Influencer Marketing.
description: Pharma Guidelines for Influencer Marketing
image: https://sites.captiv8.io/hubfs/Year%20In%20Review%202021/captiv8_black.png
---

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# Guidelines for Influencer Marketing in Pharma

Co-Authored by the IMC's Pharmaceutical Council

The Pharmaceutical Council is composed of industry experts whose main priority is to promote specific content requirements, creator standards, and promote compliance on the legal guidelines that are applied to the Pharmaceutical advertising category. This first-to-market approach of vertical-specific guidelines for the Pharmaceutical category aims to streamline influencer marketing, while acting in accordance with FTC guidelines.

## Topics

- Hesitation for influencer marketing for pharmaceutical
- How to Work with client leads to strategize
- Talent identification
- Paid promotion
- Why work with captiv8/ SaS

## Speakers

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