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Live Webinar

Forrester Total Economic Impact: Uncovering the ROI of an Influencer Marketing Platform

A recent study conducted by Forrester found that on average, brands using Captiv8's influencer marketing platform see a 374% return on their investment. Watch the on-demand recording of this webinar for more eye-catching stats on the time saved by using Captiv8, the growth rate of influencer management, and much more! Find out exactly how Captiv8 is driving these outstanding results for its business partners! 

In this webinar, you will discover:

  • A deep-dive into how Captiv8 delivers 374% ROI as uncovered by Forrester's analysis.  
  • The additional benefits unlocked with Captiv8's influencer marketing solution including increased influencer management capacity, efficiency, gains, global expansion and more.  
  • The process, methodology, and analysis behind the TEI study conducted by Forrester. 
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Panelists

Krishna Subramanian

Krishna Subramanian

Co-Founder and CEO, Captiv8

Captiv8

A serial entrepreneur in the digital media and marketing space, Krishna is currently co-founder and CEO of Captiv8, which changes the way the world connects to brands by providing products and services that power the creator marketing economy. Krishna is also a co-founder of Unanimous Capital, an early stage venture fund with investments in companies such as Rippling, Instacart, Jinx. Prior, Krishna was a co-founder of Mobclix, a mobile ad exchange, which was acquired by Velti(NASDAQ:VELT), where he was CMO. Krishna was part of the founding team of BlueLithium, the world’s largest behavioral targeted ad network that was acquired by Yahoo!. He also previously co-founded Burrp!, a localized review and recommendation internet portal for metropolitan India that was acquired by Network18. Krishna is a co-founder of the Influencer Marketing Council (IMC) and has served on the board of the Mobile Marketing Association for North America (MMA) and Internet Advertising Bureau (IAB). Krishna is a thought leader in the digital marketing space and frequently appears on CNBC, Bloomberg, WSJ, NYTimes, AdAge and Adweek. He holds a B.S. in medical microbiology from the University of California, Davis. 

Coco Dong

Chengcheng (Coco) Dong

Consultant, Total Economic Impact™

Forrester

Chengcheng (Coco) Dong is a consultant for the Total Economic Impact™ practice at Forrester. In this role, she works with Forrester’s technology clients to measure and articulate the business value and financial impact of technology investments. Coco has worked across a variety of industries and technology domains, including software as a service (SaaS), platform as a service (PaaS), and martech.

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