The Future of Diversity & Inclusion in Influencer Marketing
13/01/2021 - 2:00 PM GMT
Join the discussion! Meet our panelists:
Dazhane
Photographer
Erim Kaur
Fashion & Beauty
Cheddar Gorgeous
Drag Artist & Academic
Moderators
Stephanie Hoppe
Head Of European Operations
Louisa Chengo
Gleam Futures
A Google survey shows that 64% of social media users took action after viewing an ad they considered to be diverse or inclusive. In 2021 and beyond, diversity & inclusion will continue to play a part in media strategies. With influencer marketing, it is imperative to account for representation in sponsored content.To discuss the future of D&I in influencer marketing, we will be joined by a diverse group of creators who represent across race, ethnicity, gender, and sexual orientation.
Speaking Points
What does "diversity" and "inclusion" mean? Why Diversity & Inclusion are the future of influencer marketing
How will influencers and brands act like agents of change with respect to social issues? How will that reflect messaging and creative content?
Which brands are actively creating content that represents D&I?
How will purpose-driven marketing lead the way in 2021 & beyond?
