With a spending cap of over $148B, reaching the Gen Z consumer base is a priority for marketers. It is also no secret that Gen Z audiences enjoy engaging and interacting with creators like Charli D’amelio, who is the most followed Gen Z influencer, who has 59% of her total followers between the ages of 13 and 24. To help brand marketers learn more about Gen Z influencers, we have put together a guide to learn more. Available to DOWNLOAD NOW!
In this report, you will learn:
Who the Gen Z influencer is and the spending power of their followers
Who the Top 25 fastest-growing Gen Z creators are on TikTok right now
Examples of successful approaches for connecting with Gen Z consumers through influencer marketing, and more!