Unlock the Power of
Generational Influencer Marketing with Captiv8
Captiv8 conducted a recent comprehensive study to uncover social media habits and purchasing preferences across generations. By surveying over 1000 respondents, we aimed to uncover the key themes that drive trust and engagement through generational influencer marketing. Our goal is to uncover crucial insights for B2B and brand marketers to drive performance of influencer-driven social commerce campaigns.
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