Generational Influencer Marketing Strategies

Key Insights for Each Generation

Generation Z (Gen Z): 66% of Gen Z has made a purchase directly through a social media platform, highlighting their receptiveness to social shopping.
Millennials: 50% of Millennials indicated that they would make a repeat purchase from a brand as a result of a reward program or loyalty points.
Generation X (Gen X): 72% of Gen Xers who shop on social media have made a purchase via Facebook.
Baby Boomers: 1 in 2 Baby Boomers stated that a lack of clear information about the brand or person promoting a product makes them less likely to trust the advertisement.