Unlock the Secrets of Haul and GRWM Videos to Skyrocket Your Brand's Social Commerce Success

How do hauls and GRWMs influence consumer behavior in social commerce? Captiv8 has gathered exclusive data to uncover the effectiveness of these content types, revealing insights into why they resonate so strongly with different audience types.

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Product Haul Videos Drive Viewership

Over 57% of Gen Z respondents and over 54% of Millennial respondents say that they are more likely to watch a product haul video from start to finish when compared to other videos on social media.

Source: Captiv8 Social Commerce Study conducted by Centiment May 2024 (n=609)

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KEY DATA POINT

This statistic reveals a critical insight for brand marketers: haul and GRWM videos are not just popular content formats—they are pivotal moments of influence in the consumer journey.

1 in 2

Gen Z and Millennial respondents have purchased a product after seeing it in a haul or GRWM video.

In this report discover:

How haul and GRWM content drives viewership, engagement, product interest, and conversions
Examples of brands successfully leveraging haul and GRWM formats to achieve impressive results
Learn key strategies to capitalize on the power of impulse buyers, especially among the Gen Z audience
Discover the most important metrics and KPIs to track for measuring campaign success

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