How Influencers Are Driving What Households Will Purchase This Holiday Season

Chris is the Director of Talent at Captiv8, a leading influencer marketing technology company. At Captiv8, Chris leads up the talent department responsible for talent sourcing, talent relationships, creator events, as well as agency relationships. While at Captiv8, Chris has helped launch the Captiv8 talent dashboard, C8 Gold Initiative, as well as Captiv8 Creator Dinners. He has experience in the agency world working at WME representing talent across many different verticals. Chris has a talent-first approach and believes influencer marketing and creators are the new main form of marketing for brands.

Kathlyn is a wife, mother, and lifestyle content creator with a mission to encourage and inspire women to love themselves and others deeply, pursue true healing, redefine beauty and expand their creativity while being their authentic selves. She's passionate about sharing her family, fashion, home decor, beauty, and her faith.

Reigning from New York City, Cyrus Veyssi (they/them) is a content creator focused on the intersectionality in beauty, wellness, and lifestyle. Seeking to challenge the gender binary, they are passionate about diversity and inclusion in their work. They strive towards digital platforms and high fashion for all bodies and are inspired by ASMR artists and attainable beauty brands. They have over 300K followers on their TikTok which has accumulated 16M+ views. Additionally, they've been featured in the Boston Globe, Allure, The Zoe Report, and AOL.

Los Angeles, CA-based Carissa Stanton is a huge advocate for fitness and healthy eating, so much so that she graduated from San Diego State University with a degree in kinesiology with an emphasis on fitness, health, and nutrition. Carissa has always been in love with food - she learned how to cook from anyone who would let her follow them around in the kitchen; parents, aunts and uncles, neighbors, and friends. Her passion and love for all things food, combined with her nutrition and wellness background, gave birth to Brocc Your Body. On her channels, you’ll find healthy recipes (i.e. healthified Taco Bell menu items, brownie batter protein bites, etc.), vulnerability, and body confidence. Brocc Your Body intersects fitness, wellness, beauty, and lifestyle in one relatable place. Recently, Carissa launched a limited edition Starberry Shortcake Granola Butter with Oat Haus and the sales from her audience and beyond were so strong, it quickly became a best-selling flavor and Oat Haus decided to keep it on as a permanent product offering.