Yak Gertmenian
Head of Creative Strategy
Yak Gertmenian is an innovative leader and the Head of Creative Strategy at Captiv8. Yak combines his analytical self with creative prowess and has joined Captiv8 to build strategy for Fortune 500s across the world. Yak is incredibly skilled at building distinct brand narratives, aimed at developing impactful and emotional connections with consumers. Yak is a celebrated strategic and creative visionary with over 20 years of experience in creative advertising, digital, and the creator economy.
Kaijona (KJ) Wade
Director, Influencer & Affiliate
Kaijona (kay-john-uh) who also goes by KJ is Director of Content, Influencer & Affiliate at PubW, Publicis' media agency dedicated to servicing Walmart.
For years, Kaijona (KJ) has been an advocate of digital media, culture, and creators. Having worked across entertainment, talent, and digital marketing at movie & TV studios, record labels, and MCNs, KJ has led innovative, impactful strategies and executions of influencer campaigns for brands including Walmart, Dove, Zappos, and Amazon Fashion