How to Measure the Impact of Full-Funnel Influencer Marketing Performance

Alexandra Dacks is a senior marketing leader with deep expertise in social media, influencer marketing, and full-funnel digital brand growth. Currently leading social media and influencer marketing at ŌURA, she has previously driven social first brand-building initiatives at DripDrop Hydration, StubHub, Audi, Netflix, and more. Alexandra is passionate about blending data-driven insights with creative storytelling to both build meaningful connections and drive sustainable growth. 

Ely is the Senior Influencer Marketing Manager at MCoBeauty, Australia’s leading luxe-for-less beauty brand which launched in the US Spring of 2024. She brings over 9 years of experience in the beauty industry specifically in the creator space working in prominent mass brands like Wet n’ Wild Beauty and ColourPop. As MCoBeauty’s first US employee, Ely leads the Talent & Partnerships team in driving the brand’s expansion and success in the highly competitive US market.

As a Senior Director of Partnerships at Captiv8, Sophia brings over five years of expertise in the creator economy, working at the intersection of cutting-edge influencer technology and end-to-end services to power full-funnel influencer programs driven by data and insights. Her close collaboration with internal teams and trusted brand partners enables her to craft impactful influencer marketing strategies that align with the ever-evolving social landscape to drive measurable results and ROI. Passionate about fostering meaningful partnerships, Sophia helps brands and agencies navigate and capitalize on opportunities in the rapidly evolving creator space.