Why Influencers are Integral to Driving Social Commerce in an Affiliate Marketing Program
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Affiliate marketing can be a great supplemental marketing tool in addition to paid advertising. Paid ads generate measurable results, boost awareness, and help increase brand awareness among many additional pros. However, some may have difficulty facing a steep learning curve if they’re just getting started, creating authentic paid ads, or taking the time to manage campaigns. As a result, affiliate marketing has become a great marketing strategy to use in tandem with paid ads, downloaded the report to find out how!
42.3% of Brands
42.3% of brands view influencer marketing success based on conversions and sales.
(Data Source: Influencer Marketing Hub)
80% of Brands
Over 80% of brands have affiliate programs.
(Data Source: Influencer Marketing Hub)
49%
Growth
Affiliate marketing spend on smartphones has grown 49% YoY.
(Data Source: IAB UK & PWC)
If brands already base creator success on conversions, affiliate marketing campaigns make perfect sense!
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