---
title: Who won March Madness on Social Media.
description: Who won March Madness on Social Media
image: https://sites.captiv8.io/hubfs/Year%20In%20Review%202021/captiv8_black.png
---

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# Who Won March Madness on Social Media

## Following the madness that occurred during this year’s March Madness tournament, we analyzed the social engagement of all 68 teams participating in the tournament. With Cinderella stories, game-winning buzzer-beaters, and matchups earning north of 100K Twitter engagements, this was a tournament to remember! In this report, you’ll learn:  

- Which teams earned more Twitter engagement when comparing round-by-round matchups 
- Who were the most engaging teams in the tournament, both round-by-round and as a whole  
- The percentage of engagement the top teams earned in each round compared to the rest of the field    
   

 

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