Following the madness that occurred during this year’s March Madness tournament, we analyzed the social engagement of all 68 teams participating in the tournament. With Cinderella stories, game-winning buzzer-beaters, and matchups earning north of 100K Twitter engagements, this was a tournament to remember! In this report, you’ll learn:
Which teams earned more Twitter engagement when comparing round-by-round matchups
Who were the most engaging teams in the tournament, both round-by-round and as a whole
The percentage of engagement the top teams earned in each round compared to the rest of the field
