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On Demand Webinar

Maximizing Your Gen Z Reach During Tentpole Marketing Events

Key tentpole moments find Gen Z on social media: During this year's Summer Olympics, 45% of Gen Z'ers preferred watching via social platforms over cable or satellite, and a recent Captiv8 survey found that over 42% of Gen Z reported spending more time on social during election season.

Watch our recent webinar to learn how your brand can leverage creators during tentpole moments to connect with Gen Z. With exclusive insights from Gen Z creators Sophia Jones and KoKo, this session is a must for marketers aiming to make a big impact during high-stake events.

In this session, you will learn:

  • Explore exclusive data on Gen Z's social media behavior and its impact during key tentpole events such as the upcoming election and holiday season.
  • Understand the pivotal role creators play in engaging Gen Z during busy marketing periods, and why they are crucial to your brand’s success.
  • Gain actionable insights from Gen Z creators on how brands can effectively reach and resonate with Gen Z audiences during these high-stakes moments.
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speakers

Koko Hadley

KoKo

Lifestyle Beauty and Music Creator

KoKo (KeepingUpwKoko) is an authentic and captivating, Michigan-based lifestyle storyteller and beauty creator who inspires and engages her fast-growing community with her best friend conversations, beauty tips and singing, making anyone feel apart from they who tunes in.

Sophia Jones

Sophia Jones

Beauty and Fashion Influencer

Sophia Jones is a 21-year-old beauty and fashion influencer who has quickly grown a faithful following with her quirky GRWMs, red carpets, POV's and, fun lifestyle vlogs with friends, family and her digital sorority The Sorority Girlz.  

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Neel Patel

Sr. Solutions Consultant at Captiv8

As a Sr. Solutions Consultant at Captiv8, Neel Patel brings over 6 years of invaluable experience in the creator economy. Operating at the intersection of technology, brand strategy, and data, Neel collaborates seamlessly with internal teams and brand partners, leveraging a deep understanding of the influencer landscape to navigate and conquer the challenges posed by the rapidly evolving social ecosystem. 

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