MEDIA SAFETY: BRAND SAFETY ALL GROWN UP AND REINVENTED WITH AI

In today’s social economic climate, where brands collaborate extensively with creators as extensions of their brand to reach their target audience, ensuring brand safety has emerged as a critical concern. Recent research shows that 72% of customers say that brands are responsible for the content surrounding their ads. It has never been more imperative to employ brand safety strategies and ensure that your brand is on the right side of social discussions.  

In this report, we will dive into why brand safety is paramount in fostering trust among consumers, brands, and creators, in addition to the role of AI in mitigating risks in these partnerships.