How to Navigate UK Influencer MarketingEndorsement Regulations
Topics of Discussion Include:
- Key Endorsement Guidelines: An overview of the essential guidelines you need to be aware of, including ASA regulations and industry-specific standards.
- Why Compliance Matters: Understanding the importance of compliance in maintaining brand reputation and consumer trust. Implications of Non-Compliance: Exploring the legal, financial, and reputational risks associated with failing to adhere to endorsement guidelines.
- Expert Advice: Our panelists will share their expertise on best practices for achieving and sustaining compliance in your marketing efforts.
- Common Challenges and Pitfalls: Identifying the most prevalent hurdles in compliance and strategies to overcome them.
Rafe Oakes
EMEA Group Director, Captiv8
Rafe Oakes is the EMEA Group Director at Captiv8, a leading influencer marketing technology platform. At Captiv8, Rafe is responsible for overall strategy, consultation, and partner relationships for EMEA markets. Rafe has extensive experience working within influencer marketing from the brand, agency, and platform perspective, providing him with a full 360 point of view.
Scott Guthrie
Director General, IMTB
Scott Guthrie is the director-general of the Influencer Marketing Trade Body - the UK's not-for-profit professional membership organisation for influencer marketing agencies and influencer marketing platforms. Additionally, Scott hosts the Influencer Marketing Lab podcast and writes Creator Briefing, the weekly newsletter dedicated to tracking the influencer marketing industry.
Oliver Segall
Agency Director, Connect Management
Oliver Segall is the Agency Director at Connect Management, the UK's fastest-growing social-first influencer agency in the UK, exclusively representing over 150+ of the UK's top social-first creators. In under four years, Connect Management has become one of the UK's biggest creator representation companies, working with several well-known clients such as Spotify, Amazon, and PepsiCo, and boasting an impressive roster of talent including Eurovision's Sam Ryder, the England Lionesses, and BrandonB, the largest VFX artist in the UK.
Callum Ryan
Content Creator, @thatonecal
Callum Ryan is a travel and comedy content creator based in the UK. Callum has worked on campaigns with brands such as Google, O2, JD Sports, and many more. Additionally, Callum has over 10 years of content creation experience!