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Webinar

Winning the Olympics With Influencer Marketing: Olympians, Agents, and Brands Break Down the Essentials

68% of Gen Z and 47% of Millenials get their sports information from social media. Are you prepared to capitalize on the once-in-four-year marketing event that is the Olympic Games? Watch the on-demand recording of our recent webinar to ensure that you're equipped with the tools and strategies necessary to maximize your influencer marketing ROI for the big event! 

In this webinar, you will discover how to solve key challenges such as:

  • Standing out amongst the competition with "brand noise" on social media at an all-time high. 
  • Capitalizing on viral moments and producing content quickly enough to capture the hype of these fleeting moments. 
  • Understanding Olympics influencer marketing campaign timelines in order to drive maximum reach and impact.  
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1-Oct-25-2023-04-49-33-9282-PM

Aleah Finnegan

Olympic & Collegiate Gymnast, Philippines & LSU

Team Philippines

Aleah Finnegan is a junior gymnast at LSU who has excelled for the Tigers in and out of the gym. She has scored four “Perfect 10’s” and is a 6x All American including All-SEC honors. Aleah is a powerhouse for LSU but also competes for the Philippines on their national team. After competing at this year's World Championships in Belgium, she qualified as an all-around gymnast for the 2024 Olympics in Paris. Join her road to the Olympics and National Championship this year as she continues to etch her name in the record books. Off the mat, she continues to share her lifestyle content with devoted fans reaching all across the globe 

2-Oct-25-2023-04-49-33-9425-PM

Michael Raymond

CEO and Founder, Raymond Representation

Raymond Representation

Michael Raymond, CEO and Founder of Raymond Representation, holds a J.D. from the University of Miami School of Law. Leading in NIL and marketing, he, along with his diverse team, has successfully negotiated multiple athlete and influencer contracts, as well as brand deals, with the goal of establishing Raymond Representation as a cutting-edge sports agency. 

2-Oct-25-2023-04-49-33-9425-PM

Alysha Yuille

Senior VP of Content, Carat

With 18+ years of global media experience, Alysha is a proven specialist in planning, developing, and leveraging storytelling-led content to deepen relationships with audiences of the brands she represents. Since starting at Carat, Alysha has successfully run key pieces of business for the agency and has worked on P&G for the past 6 years. 

With a passion for Fashion, Beauty & CPG accounts, and experience on both the publisher and agency side, Alysha has an innate ability to understand a brand's DNA and activate it across marketing, sales, and creative production – fulfilling the entire marketing and sales cycle process from strategy conception to post analysis. 

Alysha’s knowledge spans all media platforms, specializing in custom content strategy and development across digital, social, film, TV & creator-led programs. 

3-Oct-25-2023-04-49-34-0509-PM

Corey Zimbalist

Account Director, Captiv8

Corey has worked in the Influencer Marketing industry since 2012, when she helped to launch and scale one of the first Influencer-focused agencies. Her specialty is working with brands to develop, implement, and execute end-to-end influencer marketing programs using data-based strategies to achieve success. Corey is currently an Account Director at Captiv8 where she is focused on growing and strengthening our partnerships within the Automotive and Entertainment verticals. 

3-Oct-25-2023-04-49-34-0509-PM

Bryce Adams

VP of Business Strategy & Success, Captiv8

Bryce Adams is the VP of Business Strategy & Success at Captiv8 where he works cross-functionally to expedite innovation & growth for Captiv8’s enterprise partners. Since joining Captiv8 in 2018 he has provided strategic, talent & reporting support for over 350 creator campaigns for brands like Buick, David Yurman, Dove, Nestle, Verizon Victoria’s Secret & dozens more. Prior to joining Captiv8 he launched Influentila’s East Coast operation and spent time leading national sponsorship sales for iHeartMedia’s events business and spending multiple seasons working in team sports sales & marketing with The New York Yankees, Madison Square Garden, and the Washington Wizards, Capitals & Mystics. 

In 2020 Bryce led Captiv8’s launch of Captiv8 Collegiate with the goal of supporting Captiv8 brand partner’s strategic approach to NIL while also working with universities across the country to educate student-athletes on the creator economy via access to the Captiv8 dashboard. In 2021 Captiv8’s partnership with Leo Burnett for Buick’s #SeeHerGreatness Women’s March Madness Campaign won a Cannes Lion Award. 

© Captiv8, 2024

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