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Brand Strategies for Capitalizing on the Olympics with Influencer Marketing

Dive into the nuances of Rule 40 and its implications on brand strategies during the Olympics. Discover why adherence to this rule is crucial for successful influencer marketing and gain valuable insights into crafting impactful strategies within the regulatory framework through data-driven examples.

 
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Younger Audiences Will Engage With the 2024 Olympics on Social Media

57%

of TikTok users watch sports content on the platform weekly.

Source: TikTok Marketing Science US Sports, Fandom & Events Insight Survey via Suzy, April 2022.

65%

of young sports fans say big sports moments will find them on social media.

Source: YPulse, 2021.

68%

of Gen Z gets the bulk of their sports info from social media.

Source: Morning Consult, 2022

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Gearing Up for the Summer Games

As we gear up for the 2024 Summer Games, it's crucial to acknowledge that most Gen Z and Millennial audiences will actively engage with the event through social media channels. Tailoring your brand strategies to align with this digital landscape is essential for maximum impact.

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Visualize Rule 40

Unlock the power of visual examples to guide you through the process. We'll showcase examples of Rule 40, demonstrating the effectiveness of strategic planning within the regulatory framework.

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Team Up With Captiv8

Captiv8’s influencer marketing experts will manage your Olympics program from start to finish.

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We’ll partner with your brand to generate concepts that capture the spirit of athletic competition.

Captiv8 can provide on-site support to ensure all content is captured in a manner that follows Non-official Sponsor guidelines.

Our team will watch social to ensure that your brand's content stays up to date and taps into brand-safe trends.

BOOK A DEMO

Download our comprehensive guide now and navigate the realm of UK endorsement compliance with confidence.

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