Influencer marketing in the pharmaceutical category comes with stricter and tighter content guidelines. Our esteemed panel of experts have shared their knowledge of best practices, restrictions, and legal risk with social content in the pharmaceutical category. To answer this, Captiv8 has put together an executive Pharmaceutical Council to provide thought-leadership and direction for the industry as a whole.
Established standards for successful pharma campaigns
We closely monitor the FDA and FTC to develop standards for all of our partners that wish to execute influencer campaigns in the pharmaceutical category. We have built strong frameworks for the following standard giving us the skills to train your team for compliance.
Our paid media specialists are in constant communication with all social platforms to ensure we are 100% up-to-speed on the most recent changes and requirements for restricted verticals, such as pharmaceuticals. Below are just a few of the restrictions that are continuously updated.
Shows “Before-and-After” Images
Asserts or implies personal attributes
Contains images with unexpected or unlikely results
Online & Offline Pharmacies need written permission
Targets minors or children under the age of 18
Promotes the direct sale of pharmaceutical drugs
Need help running pharma campaigns? Get in touch with a specialist.
