---
title: Pharmaceutical Campaigns | Captiv8.
description: Pharmaceutical advertisements are subject to legal action if not carefully executed. Meet Captiv8's council of experts to understand best practices and guidelines. Learn more.
---

[![logo10](https://sites.captiv8.io/hubfs/New-Branding-logo-2021/logo10.png "logo10")](https://captiv8.io)

# Ethical Influencer Marketing for Pharma

[Learn More](https://meetings.hubspot.com/casidie/book-a-demo)

## Understanding Pharmaceutical Influencer Marketing

Influencer marketing in the pharmaceutical category comes with stricter and tighter content guidelines. Our esteemed panel of experts have shared their knowledge of best practices, restrictions, and legal risk with social content in the pharmaceutical category. To answer this, Captiv8 has put together an executive Pharmaceutical Council to provide thought-leadership and direction for the industry as a whole. 

### C8 Pharmaceutical Council

![Council Image](https://sites.captiv8.io/hubfs/pharma-campaigns-lp/skylar-1.png)

#### Skylar Jackson

Vice President of Content Strategy Digitas Health

![Council Image](https://sites.captiv8.io/hubfs/pharma-campaigns-lp/kerry-1.png)

#### Kerry Perse

Chief Executive Officer Inspire Influence Consulting

![Council Image](https://sites.captiv8.io/hubfs/pharma-campaigns-lp/lauren-1.png)

#### Lauren Barnett

Content Strategist Marina Maher Communications

[GET INVOLVED](https://meetings.hubspot.com/casidie/book-a-demo)

## Established standards for successful pharma campaigns

We closely monitor the FDA and FTC to develop standards for all of our partners that wish to execute influencer campaigns in the pharmaceutical category. We have built strong frameworks for the following standard giving us the skills to train your team for compliance.

![Campaign Icon](https://sites.captiv8.io/hubfs/pharma-campaigns-lp/content-req.png)

Content  Requirements

![Campaign Icon](https://sites.captiv8.io/hubfs/pharma-campaigns-lp/influ-std.png)

Influencer  Standards

![Campaign Icon](https://sites.captiv8.io/hubfs/pharma-campaigns-lp/legal.png)

Legal Guidelines

[DOWNLOAD GUIDELINES](https://sites.captiv8.io/download-pharma-guidelines?hsLang=en)

## Paid Media Restrictions

Our paid media specialists are in constant communication with all social platforms to ensure we are 100% up-to-speed on the most recent changes and requirements for restricted verticals, such as pharmaceuticals. Below are just a few of the restrictions that are continuously updated.

- Shows “Before-and-After” Images
- Asserts or implies personal attributes
- Contains images with unexpected or unlikely results

- Online & Offline Pharmacies need written permission
- Targets minors or children under the age of 18
- Promotes the direct sale of pharmaceutical drugs

### Need help running pharma campaigns? Get in touch with a specialist.

[Schedule now](https://meetings.hubspot.com/casidie/book-a-demo)

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