---
title: Influencer Campaigns for the Modern Shopper.
description: Influencer Campaigns for the Modern Shopper
---

# Influencer Campaigns for the Modern Shopper

## Maltesers at Walmart

Created excitement around the Maltesers product to drive purchases via Walmart.com through the use of videos and images.

## [![Maltesers](https://sites.captiv8.io/hubfs/shopper-lookbook/maltesr-1.png) Maltesers Milk Chocolate With Honeycombed](https://www.facebook.com/missremiashten/videos/467563903602192/)

## [![Maltesers ](https://sites.captiv8.io/hubfs/shopper-lookbook/maltesr-02-07.png) Maltesers Milk Chocolate With Honeycombed](https://www.instagram.com/p/BYJ2KqNgJPV/)

## [![Maltesers ](https://sites.captiv8.io/hubfs/shopper-lookbook/malester-03.png) Maltesers Milk Chocolate With Honeycombed](https://www.instagram.com/p/BXWIdx_Aw1I/?taken-by=dtrix)

## Cesar Dry at Target

The goal of the Cesar campaign was to drive awareness and product trials for the new Cesar product launch at Target.

## [![Cesar ](https://sites.captiv8.io/hubfs/shopper-lookbook/cesar-01.png) Cesar Vitamins and minerals](https://www.instagram.com/p/BSQ5DZ5hhUS/?tagged=cesarfaveflavor)

## [![Cesar ](https://sites.captiv8.io/hubfs/shopper-lookbook/cesar-02.png) Cesar Vitamins and minerals](https://www.instagram.com/p/BR8XCq0BA6n/)

## [![Cesar ](https://sites.captiv8.io/hubfs/shopper-lookbook/cesar-03.png) Cesar Vitamins and minerals](https://www.instagram.com/p/BRpB912hDRP/)

## Kimberly Clark at Walmart

This campaign drove awareness around the Poise Ultra Thin product improvements and drove purchase intent, specifically at Walmart.

## [![ Walmart Shopper ](https://sites.captiv8.io/hubfs/shopper-lookbook/shopper-01.png) Walmart Shopper 10X drier](https://www.instagram.com/p/CCBTBroDpNP/)

## [![Walmart Shopper ](https://sites.captiv8.io/hubfs/shopper-lookbook/walmart-02.png) Walmart Shopper 10X drier](https://www.instagram.com/p/CByPxB2AMVH/)

## [![Walmart Shopper ](https://sites.captiv8.io/hubfs/shopper-lookbook/wallmart-03.png) Walmart Shopper 10X drier](https://www.instagram.com/p/CBx8ql3FW_0/)

## **Danimals at Target**

The Danimals Adventurous by Nature campaign showcased that Danimals is committed to empowering kids to be their naturally adventurous selves with naturally delicious snacks.

## [![Danimals target](https://sites.captiv8.io/hubfs/shopper-lookbook/target-01.png) Danimals target Kids yogurt & smoothie](https://www.instagram.com/p/CB6kvTkh4Co/)

## [![Danimals target](https://sites.captiv8.io/hubfs/shopper-lookbook/target-02.png) Danimals target Kids yogurt & smoothie](https://www.instagram.com/p/CB373ztjwVQ/)

## [![Danimals target](https://sites.captiv8.io/hubfs/shopper-lookbook/target-03.png) Danimals target Kids yogurt & smoothie](https://www.instagram.com/p/CB4D6eRjlJP/)

## Pillsbury Mummy Dogs at Publix

Inspiring parents to make the most of this Halloween season by baking easy and delicious Pillsbury holiday goodies: Mummy Dogs, Wacky Monster Cookies, and Spider Brownies.

## [![ Pillsbury Mummy](https://sites.captiv8.io/hubfs/shopper-lookbook/mummy-01.png) Pillsbury Mummy Wrap strips of dough](https://www.instagram.com/p/B37gVGKBUCw/)

## [![Pillsbury Mummy](https://sites.captiv8.io/hubfs/shopper-lookbook/mummy-02-01.png) Pillsbury Mummy Wrap strips of dough](https://www.instagram.com/p/B38LakHg6d5/)

## [![Pillsbury Mummy](https://sites.captiv8.io/hubfs/shopper-lookbook/mummy-03.png) Pillsbury Mummy Wrap strips of dough](https://www.instagram.com/p/B38LSg_hwH3/)

## **General Mills (Cinnamon Cheerios) at Walmart**

The new Cinnamon Cheerios flavor is now available at Walmart! They are made with real cinnamon and make for a great breakfast or addition to a delicious treat!

## [![ GMI](https://sites.captiv8.io/hubfs/shopper-lookbook/gmi-01.png) GMI Simply cinn-sational](https://www.instagram.com/p/CENLjZRHrxu/)

## [![GMI ](https://sites.captiv8.io/hubfs/shopper-lookbook/gmi-02.png) GMI Simply cinn-sational](https://www.instagram.com/p/CEMybLDjXMg/)

## [![GMI ](https://sites.captiv8.io/hubfs/shopper-lookbook/gmi-03.png) GMI Simply cinn-sational](https://www.instagram.com/p/CEMlh8qFMoO/)

## **General Mills (Mega Cereals) at Walmart**

The Mega Size General Mills cereals includes Honey Nut Cheerios, Lucky Charms, and Cinnamon Toast Crunch, illustrating how to share more together.

## [![General Mills ](https://sites.captiv8.io/hubfs/shopper-lookbook/mills-01.png) General Mills They’re magically delicious](https://www.instagram.com/p/CFVkvgejyxA/)

## [![General Mills](https://sites.captiv8.io/hubfs/shopper-lookbook/mills-02.png) General Mills They’re magically delicious](https://www.instagram.com/p/CFC_ri6Dj7h/)

## [![General Mills](https://sites.captiv8.io/hubfs/shopper-lookbook/mills-03.png) General Mills They’re magically delicious](https://www.instagram.com/p/CFC6R8NFLdK/)

## Walmart Holiday

Awareness & consideration for Walmart grocery items using easy curbside pickup for all the holiday needs. This campaign targeted three different demographics: General Market, Hispanic Market + African American Market.

## [![Walmart Holiday ](https://sites.captiv8.io/hubfs/shopper-lookbook/Walmart-01.png) Walmart Holiday Joy begins here](https://www.instagram.com/p/CHosbn2g2b5/)

## [![Walmart Holiday](https://sites.captiv8.io/hubfs/shopper-lookbook/Walmart-02.png) Walmart Holiday Joy begins here](https://www.instagram.com/p/CHa5QFSlVP5/)

## [![Walmart Holiday](https://sites.captiv8.io/hubfs/shopper-lookbook/Walmart-03.png) Walmart Holiday Joy begins here](https://www.instagram.com/p/CHosbn2g2b5/?utm_source=ig_web_copy_link)

## Ocean Spray Craisins/Sauce at Walmart

Reminding consumers how Ocean Spray Craisins® Dried Cranberries can enhance their meals, snacks, desserts and more.

## [![Ocean Spray](https://sites.captiv8.io/hubfs/shopper-lookbook/ocean-spray-01.png) Ocean Spray Refreshingly honest](https://www.tiktok.com/notfound)

## [![Ocean Spray](https://sites.captiv8.io/hubfs/shopper-lookbook/ocean-spray-02.png) Ocean Spray Refreshingly honest](https://www.instagram.com/p/CH8ruhVHV_5/)

## [![Ocean Spray](https://sites.captiv8.io/hubfs/shopper-lookbook/ocean-spray-03.png) Ocean Spray Refreshingly honest](https://www.instagram.com/p/CH8xZ4DnZHK/)

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