How Influencer Marketing Drives Shopper Purchase Intent and Retail Sales

82% of consumers state that they consider the opinions and product recommendations of influencers, friends, and family on social media prior to making a purchase.

Given the importance of influencer recommendations, how can brands intelligently tap into areas of purchase intent and consideration? What should brands consider when crafting influencer marketing strategies to drive purchase intent and conversions? To answer this and more, we put together a helpful guide to better understand how influencers can help drive shopper purchase intent and sales. 

In this guide, you can learn: 

• How influencers can drive performance for shopper marketing KPIs. 
• Brands who have activated creators and led successful influencer marketing campaigns. 
• Understand how influencers can affect consumer buying patterns.