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Webinar

Harnessing Snapchat for Influencer Marketing Success and Strategies for Optimizing Campaign Performance

Did you know that when branded content on Snapchat features creators, the view engagement increases by +104%? If Snapchat isn't already a part of your influencer marketing mix, you're missing out! Watch the recording of our recent webinar to learn how you can harness Snapchat for influencer marketing success along with strategies for optimizing your campaign impact!  

Topics of discussion Included:

  • First-party data from Snapchat uncovering the effectiveness of influencer marketing on Snapchat.  
  • An overview of the unique tools offered on Snapchat to optimize influencer marketing campaign performance.  
  • Tips and best practices for partnering with creators specifically on Snapchat from Snap Star, Katie Austin. 
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Panelists

Katie Austin

Katie Austin

Fitness, Recipe + Lifestyle Creator

Katie Austin is a fitness personality, recipe developer, creator of the Katie Austin app, host and Sports Illustrated Swimsuit model. A former Division I lacrosse player at USC, she decided to follow in her mom, Denise Austin’s fitness footsteps. They can currently be seen together on the cover of Women's Health for Jan/Feb 2024. Katie has grown her workout brand to over 2 million social media followers, an app, online programs, and more. She has been featured on shows such as the TODAY Show, Rachael Ray, Tamron Hall Show, KTLA, The Doctors, and On Air with Ryan Seacrest. In addition to her fitness brand and current show, Katie co-hosted a show on FOX SportsWest for 2 years and has hosted at the Super Bowl and NBA Awards to name a few. She was honored on Create + Cultivates Top 100 Women in Digital List and Seventeen Magazine named her one of the top 10 fitness Instagram accounts to follow. She was also honored with Sports Illustrated Swimsuit’s Rookie Of The Year. 

Francis Roberts

Francis Roberts

Head of Public Figures, Snap Inc.

Francis Roberts is the Head of Public Figures at Snap Inc. and leads a team focused on high impact talent partnerships, dedicated to key areas of growth for the Snap Creator ecosystem, including Music, Fashion, Beauty, Athletes, and Young Hollywood. Francis and his team work to build meaningful relationships with creators and celebrities, while identifying opportunities for talent to grow their audience, build their business, and showcase an authentic, never-before-seen side of themselves on the platform. Francis is also committed to ensuring that Snap and the entertainment industry are more inclusive.

Yak Gertmenian

Yak Gertmenian

Head of Creative Strategy and Innovation, Captiv8

Yak Gertmenian is a transformative marketing leader and the Head of Creative Strategy and Innovation at Captiv8 with over 20 years of experience at the forefront of marketing and the creator economy. Recognized for his visionary approach and deep understanding of analytics and human experiences, Yak specializes in crafting compelling brand narratives that forge impactful connections with consumers for Fortune 500 companies worldwide. He is an award winner and celebrated thought leader in the space, often sharing his unique take on industry and data-driven creator trends. 

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