In this webinar, you will learn:
Head of Global Agency Research, Snapchat
Kara Louis leads global agency research relationships for Snap. Kara partners closely with agencies to deliver research and insights that advances the advertising industry's understanding across a range of topics, including Gen Z, Creators, Social Commerce, Augmented Reality and the role of attention on ad effectiveness. Prior to Snap, Kara spent 8 years at Twitter where she oversaw measurement and thought leadership for Fortune 500 Retail, Travel, and Financial Services advertisers. Kara holds a dual degree in Marketing and Psychology from The College of New Jersey.
Head of Client Solutions, Creo
Addi McCauley leads client relationships for Creo, OMG's influencer agency. A skilled influencer marketing professional, Addi has extensive experience driving integrated, full-funnel campaign results for Fortune 500 brands. She specializes in unlocking new intersections for Creators in content, search, and commerce where she excels in strategy development and performance measurement. Prior to her current role, Addi honed her skills at various digital and influencer marketing shops, where she built go-to-market strategies and led revenue and partnership teams. She holds a degree in Marketing from Texas Christian University and is committed to driving marketing innovation through authentic storytelling.
Head of Creative Strategy, Captiv8
Yak Gertmenian is a transformative marketing leader and the Head of Creative Strategy and Innovation at Captiv8 with over 20 years of experience at the forefront of marketing and the creator economy. Recognized for his visionary approach and deep understanding of analytics and human experiences, Yak specializes in crafting compelling brand narratives that forge impactful connections with consumers for Fortune 500 companies worldwide. He is an award winner and celebrated thought leader in the space, often sharing his unique take on industry and data-driven creator trends.
