![On Demand Webinar](https://sites.captiv8.io/hubfs/Social%20Commerce%20Webinar%20Email/240731_captiv8_Social%20Assets_%20Post%20Webinar_instagram_1080x1080%20(1).png)
How to Create
Content that Drives Social Commerce
Captiv8 recently ran a survey to determine generational preferences when it comes to social commerce and what factors contribute to a consumer's purchase decisions. The survey found that over 2/3 of Gen Z respondents have made a purchase from an ad they've seen on social media in the last 12 months, highlighting the effectiveness of social commerce. In this webinar, we were joined by Fashion & Lifestyle Content Creators, Stephanie Weizman and Louise Montgomery to uncover best practices for creating content that converts and drives social commerce.
In this discussion, you will learn:
- Key insights from recent Captiv8 survey data findings.
- What content formats are built to drive conversions on social media and why.
- Best practices for partnering with creators to build content that converts in addition to what makes a successful partnership from the creator's POV.
![Graphic](https://sites.captiv8.io/hubfs/Social%20Commerce%20Webinar%20LP/side-graphic_03.png)