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On Demand Webinar

How to Create
Content that Drives Social Commerce

Captiv8 recently ran a survey to determine generational preferences when it comes to social commerce and what factors contribute to a consumer's purchase decisions. The survey found that over 2/3 of Gen Z respondents have made a purchase from an ad they've seen on social media in the last 12 months, highlighting the effectiveness of social commerce. In this webinar, we were joined by Fashion & Lifestyle Content Creators, Stephanie Weizman and Louise Montgomery to uncover best practices for creating content that converts and drives social commerce.  

In this discussion, you will learn:

  • Key insights from recent Captiv8 survey data findings.  
  • What content formats are built to drive conversions on social media and why.  
  • Best practices for partnering with creators to build content that converts in addition to what makes a successful partnership from the creator's POV. 
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Panelists

Yak Gertmenian

Stephanie Weizman

Fashion & Lifestyle Content Creator

Stephanie is a former lawyer turned Fashion / Lifestyle content creator and mother. Originally from Canada, she decided to pursue her career as an influencer back in 2016 when she realized working at a law firm wasn’t her lifelong dream. Since then, she strives to show her audience that with hard work and dedication, it is possible to turn your passion into a full-time job and live your most fulfilled life. With an unfiltered and authentic voice, you’ll learn all about her postpartum journey, diet, and fitness tips for a busy mom, along with countless fashion advice on her feed. Not to mention, beauty and home decor inspiration along the way. 

Louise Montgomery

Louise Montgomery

Fashion & Lifestyle Content Creator

Born and raised in Mississippi, Louise is a fashion and lifestyle creator who now lives in Austin, Texas, with her husband and their dog, Remi. She started posting online after graduating from the University of Mississippi in 2020, turning it from a side hustle into her full-time job in just three short years. Louise loves helping people find the perfect outfit for every occasion, whether it's for a black-tie wedding or a trip to Italy. Her content reflects her passion for savvy shopping, intertwined with her classic southern roots. 

Katie Austin

Helen Kim

Strategic Alliances Executive, Captiv8

Helen Kim brings a decade of influencer marketing expertise to Captiv8, where she leverages her brand-centric savvy in the dynamic creator economy. Previously, Helen honed her marketing, negotiation, and communication skills as she built and scaled high-impact influencer programs for mega brands and top-tier agencies. Her hands-on, in-the-trenches experience is invaluable as she works with clients to exceed their expectations and overcome familiar challenges and obstacles. Now as part of Captiv8's strategic alliances team, Helen forges partnerships that deliver winning solutions for the world's high-profile and most impactful companies and agencies. 

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