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5 Strategies for Enhancing Brand & Creator Communication in 2023

As the creator economy continues to grow, connecting with creators has become the key to unlocking unprecedented brand growth and engagement. However, one challenge has remained consistent for both brands and creators, communication. 

Watch the on-demand webinar recording to learn key strategies for enhancing brand and creator communication in 2023!

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Chris Pearso

MODERATOR

Chris Pearson

Director of Talent

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Chris is the Director of Talent at Captiv8, a leading influencer marketing technology company. At Captiv8, Chris leads up the talent department responsible for talent sourcing, talent relationships, creator events, as well as agency relationships. While at Captiv8, Chris has helped launch the Captiv8 talent dashboard, C8 Gold Initiative, as well as Captiv8 Creator Dinners. He has experience in the agency world working at WME representing talent across many different verticals. Chris has a talent-first approach and believes influencer marketing and creators are the new main form of marketing for brands.

Charlotte Daman Willems

SPEAKER

Charlotte Daman Willems

Product Marketing Manager, Creator Monetization

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Charlotte is a Product Marketing Manager working on Creator Monetization at Instagram. She currently leads all product marketing with the third-party creator marketing ecosystem, most recently launching and announcing Instagram’s Creator Marketplace APIs, Agency Mode, and Instagram’s own 1st party creator marketplace. Prior to Instagram, she worked in Meta’s Developer Partnerships team, managing business messaging partnerships with some of the largest businesses in the UK, Benelux, and Nordics.

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