---
title: "Navigating the Summer Market: Benchmarks, Trends, and Strategies for CPG Brands"
description: Ready to level up your Summer CPG marketing strategy? Captiv8's latest report uncovers benchmarks, trends, and strategies for CPG brands this Summer!
image: https://sites.captiv8.io/hubfs/Banner%20Images%20-%202024-06-10T091241.055.png
---

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# Navigating the Summer Market: Benchmarks, Trends, and Strategies for CPG Brands

77% of shoppers are now prioritizing price over brand loyalty. This trend is forcing CPG companies to rethink their marketing strategies like never before. Captiv8’s latest report Navigating the Summer Market: Benchmarks, Trends, and Strategies for CPG Brands provides insights to help brands stay ahead of the game and benchmark themselves against competitors.

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## Captiv8 Insights

Gain a competitive edge with data-driven insights and strategic recommendations tailored for the dynamic CPG market.

## Inside the report we reveal key insights across:

#### 5

Summer CPG Categories

#### 15+

Campaigns

#### 150+

Organizations

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## Here’s a sneak peek at the stats that will drive your 2024 Summer strategy:

- On average, the top condiment brands analyzed are posting an average of **3.11 times per week** on Instagram and **1.57 times per week on TikTok.**
- **#Sunscreen** has over **3.2 billion views on TikTok** and over 4.1 million posts on Instagram.
- On average, the top carbonated drink brands analyzed have a MoM following **growth of 1.00%.**
- **47% of Gen Zers** have tried a new snack because of an influencer recommendation.

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## Elevate Your Marketing with Captiv8's Award-Winning Affiliate Solution

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