Navigating the Summer Market: Benchmarks, Trends, and Strategies for CPG Brands

77% of shoppers are now prioritizing price over brand loyalty. This trend is forcing CPG companies to rethink their marketing strategies like never before. Captiv8’s latest report Navigating the Summer Market: Benchmarks, Trends, and Strategies for CPG Brands provides insights to help brands stay ahead of the game and benchmark themselves against competitors.

DOWNLOAD NOW

Captiv8 Insights

Gain a competitive edge with data-driven insights and strategic recommendations tailored for the dynamic CPG market.

Inside the report we reveal key insights across:

5

Summer CPG Categories

15+

Campaigns

150+

Organizations

DOWNLOAD NOW

Here’s a sneak peek at the stats that will drive your 2024 Summer strategy:

On average, the top condiment brands analyzed are posting an average of 3.11 times per week on Instagram and 1.57 times per week on TikTok.
#Sunscreen has over 3.2 billion views on TikTok and over 4.1 million posts on Instagram.
On average, the top carbonated drink brands analyzed have a MoM following growth of 1.00%.
47% of Gen Zers have tried a new snack because of an influencer recommendation.

Elevate Your Marketing with Captiv8's Award-Winning Affiliate Solution

BOOK A DEMO

Useful Links

Product | Services | Company | Resources

Reach Out

hello@captiv8.io | www.captiv8.io

Terms of Service

and

Privacy Policy