6 Influencer Tips and Takeaways from the Super Bowl

Noveen is the Associate Director of Business Strategy and Success at Captiv8 where she leads the Captiv8 Collegiate department. Noveen is responsible for overall strategy, consultation, partner relationships, programming, and education. She has extensive experience within college athletics after working in marketing at the Pac-12 conference for the past six years. With her collegiate athletics experience and the opportunity arising in the NIL space, Noveen takes a student-athlete-first approach and is passionate about assisting collegiate athletes as they integrate into the creator economy.

Experienced President of A&A Management Group, has a demonstrated impressive history of working in the sports and entertainment industry. After launching the talent management firm in 2012, Eanes has successfully cultivated and managed the brands of professional athletes. Clients on their roster include Kansas City Chiefs Super Bowl Champion Tight End Travis Kelce, Cleveland Browns Pro Bowl Cornerback Denzel Ward, Wide Receiver Donovan Peoples-Jones, and 2022 NBA Rising Star and 2nd Team All-Rookie Point Guard Bones Hyland, to name a few.

Applying his expertise in marketing, media, and fundraising, he organically integrates his clients with some of the biggest networks, brands, and corporations, negotiating deals with Pepsi, ESPN, Nike, Visa, and T-Mobile.

With exceptional service and personal attention, he is passionate about giving his clients the opportunity to build a legacy on and off the field. In addition, he has helped players collectively raise millions for numerous philanthropic causes close to their hearts. Eanes graduated from Bowling Green University with a bachelor’s degree in Science with a focus in Sports Management. Eanes currently resides in Cleveland, Ohio.

Jeff leads the communications planning practice at David& Goliath. He is a consumer, channel, and cultural expert with over 14 years of traditional and digital marketing experience. With a proven track record of success on both the client and agency side. Leading multiple planning, strategy, and creative teams in all steps of the strategic, creative, and executional process. From generating the “big idea” and planning fully-integrated media and comms campaigns to refining creative ideas to fit the platforms, while optimizing and gleaning insights from data in the reporting process Jeff and his team are fully ingrained.

Chris is the Director of Talent at Captiv8, a leading influencer marketing technology company. At Captiv8, Chris leads up the talent department responsible for talent sourcing, talent relationships, creator events, as well as agency relationships. While at Captiv8, Chris has helped launch the Captiv8 talent dashboard, C8 Gold Initiative, as well as Captiv8 Creator Dinners. He has experience in the agency world working at WME representing talent across many different verticals. Chris has a talent-first approach and believes influencer marketing and creators are the new main form of marketing for brands.