Crafting Conversions:The Art of Blending Creative and Affiliate Influencer Marketing

Emma (@WhatEmWore) is a Manchester based fashion influencer with circa 2 million loyal followers across social media. Her daily content features effortless looks and her love for affordable, high street fashion and attainable beauty has made her an Instagram favourite for household brands. Emma shows her audience what to wear and how to style it for any occasion in an authentic way, making her partnerships incredibly successful.

Max is a 24-year-old content creator originally from a small northern town now living in London. He discovered his passion for creating viral content on TikTok in January 2020. Max's career highlights include red carpet appearances at events like BBC Radio 1 Out Out, The Princess Trust Awards, and the Jingle Bell Ball, where he interviewed stars like Alan Carr, Stanley Tucci, and Sam Smith. Throughout his journey, Max has partnered with leading brands across various industries and is currently establishing long-term collaborations with Netflix and Prime Video. With his charisma and creative flair, Max is making a significant impact in the world of content creation and entertainment.

Alex is a Creative Partner Manager at TikTok. Responsible for the UK region, she supports best in class marketing partners within video production and creator marketing on the platform. Originally from Houston, TX, she’s been living and working in London for the past 7 years. With a background in marketing, she spent 5 years leading the partnership and production output for the Pinterest account with a creative agency.

Rafe Oakes is the EMEA Group Director at Captiv8, a leading influencer marketing technology platform. At Captiv8, Rafe is responsible for overall strategy, consultation, and partner relationships for EMEA markets. Rafe has extensive experience working within influencer marketing from the brand, agency, and platform perspective, providing him with a full 360 point of view.